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How to Shop Sustainably

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Research has shown that shoppers are constantly updating their wardrobes and purchasing for their homes – which means they are discarding of more of it too. Implementing sustainably-friendly ways of shopping can be an adjustment but it doesn’t need to be difficult. Here are some easy steps for shopping sustainably. 

Sustainable shopping and eco-friendly homeware is paving the way for a kinder way to shop. So, whilst fast fashion may be kinder to your bank balance, the negative repercussions for the environment and for the workers behind the piece you are purchasing can be long lasting. So what can you do to make a difference?

A quick google search will show you that the fashion industry alone accounts for around 10% of carbon emission globally so it’s clear to see why fast fashion and non-recyclable goods has a direct negative impact on our environment. With so many of us shopping solely online, often we forget where they came from and the majority of these pieces end up as landfill. So, if you’d like to do your bit for the environment, here are some small, simple changes that you can make whilst shopping online…

Buy Independent 

As well as offering quality, long-lasting products, shopping sustainably with independent stores helps to support communities and lessen your carbon footprint. 

The turnover of products is growing at an alarming rate and that means more waste. Not only is this bad for the environment, it also means that companies rely on outsourcing production to factories to churn out new items quickly and cheaply. As a direct result, local skills and businesses suffer. Purchasing from local textile and craftspeople ensures job security and economic growth for industries whilst promoting local culture, a sense of community to thrive.

At Ionian Kind, the brands we work with are committed to creating products with a rich history and skill found only in shopping independently and locally. See our full list of brands

…it only takes a second to do a bit of research on where it came from. Who made it and is the quality long lasting? Is it made from ethical materials? Implement these small changes to shop more consciously.

Do your research 

So often we are disconnected from the purchase we are making and it has never been easier to spontaneously shop. With that in mind, it only takes a second to do a bit of research on where it came from. Who made it and is the quality long lasting? Is it made from ethical materials? Implement these small changes to shop more consciously. Investing in good quality and ethically made products are sure to quench your thirst for some retail therapy whilst still being kind to the environment. Plus, hefty returns are creating waste and causing pollution levels to soar, so think twice before making an unnecessary purchase. 

Remember, trends always come full circle 

All fashion and trends are recycled and come back around all the time. Whilst it can feel tempting to stay up to date with the latest ‘it’ piece or seasonal style from your favourite brands, upcycling a preloved or vintage item or investing in quality that will last can be much more satisfying. 

Trends are often cyclical, and styles are often repeated. Other styles are always going to be classics. You can find some real gems when shopping with smaller, local brands or whilst rummaging in a vintage or pre-loved clothing store and many vintage sellers also have website now too. 

There are many brands who offer the option of renting clothes now which is perfect for special occasions where you may only wear an outfit once. Pre-loved or second-hand items promote the reuse and recycling of products that may use harmful materials or production methods. Rather than discarding items like this, reusing is always the better option. Each new item of clothing has a substantial carbon footprint, when compared with the zero footprint of local charity and vintage pieces the choice is obvious. This way of shopping cuts down on unnecessary waste and you will have a unique piece that makes you stand out from the crowd. 

Use the 4 R’s – Reduce, reuse, repair and recycle

When shopping online, it’s important to remember the 4 R’s – reduce, reuse, repair and recycle. When adding items to your shopping card, avoid frantically adding items to your cart and think practically. This will help you to avoid returning items and cut down on waste. Another benefit of waiting before purchasing is that you’ll have one, amazing larger order instead of lots of littles ones that will need separate packaging and shipping.

There you have it, our top tips for how you can make small improvements and shop online more sustainably, reducing your environmental impact. Here at Ionian Kind, we are committed to promoting sustainability not only within Greece and its accompanying islands but to our UK and European customers too. If you’d like to learn more about our brand ethos and commitments to sustainability, you can visit our About Us page to find out more.